Along with the basic idea of our Bulldog Rummage Sale campaign, we would like to incorporate a competition to add some excitement. Every college student loves a good competition. They usually love to be a part of it, and if they don’t, they love to watch it.

            All organizations and groups affiliated with Fresno State can register for the competition. This includes fraternities, sororities, clubs, sports teams, and academic departments on campus. We would encourage faculty and alumni to also get involved. The groups who want to participate could not only bring in their used items to donate, but they could collect other people’s stuff and bring it in as well. Family members and companies around Fresno would be good places for the competitors to look for donations. The groups will be judged by the weight and dollar value of the items they donate.

            Updates on who is winning can be posted on Twitter for everyone to see. Twitter would allow anyone to see who is winning at any moment because we plan on providing up-to-the- minute details. Twitter would also be a good media outlet to get the word out about our campaign. People can “follow” our campaign blog and updates. Facebook, Myspace and The Collegian can also be used for the same purpose.

            We would also like to put up signs around campus and advertise in The Collegian to encourage groups to participate. We may include a small competition within the competition to see which group can create the best sign to advertise for the competition.

 E-mails are another great way to communicate and advertise the competition. The e-mails would give detailed instructions on where to go and how to register. According to research done by the MCJ 164 Media Research class, students are more likely to read e-mails than they are any other news outlet on campus. So obviously, we would want to take advantage and utilize this in our campaign.

            We would like to get Me-N-Ed’s Pizzeria to donate to our campaign and contribute pizzas for the organization who donated the most. So, not only will they receive bragging rights, which is possibly the best reward, but they will also receive a trophy and pizza party for everyone who was on the winning team. An awards ceremony for the winning team would also be held to recognized them and the other groups who worked hard. Of course, the best part of winning a competition like this is the great feeling you get when you have done something to help out those who need it. This is a feeling you will get even if you lose.

            As we mentioned earlier, just about everyone loves a competition, so this is a great way to get people more involved. This event is exciting and will create a great morale among the students and others on campus. Adding this element to our campaign will bring a little more excitement to an already exciting campaign.